ALMA SOCIAL CAMPAIGN
Branding and Social Media Marketing
Alma is a mental health focused platform that aims to simplify access to therapy, while also creating an empowering platform for mental health professionals to develop a thriving private practice. This social media campaign was created to modernize Alma, as well as making the brand friendly and approachable in order to de-stigmatize therapy while increasing accessibility.
Alma’s current brand needed some color and refreshing energy to better express these brand values. I went ahead and updated their color palette, typography, and graphic assets to help achieve this goal. The following campaign is Instagram focused, however it lays the foundation for easy translation to other social outlets. The result is a bright, modern, and straightforward brand solution for a cutting-edge yet professional company.
