CHELAN BEAUTY LOGO
LOGO design
Chelan Beauty is a brand of apples produced on a family farm and orchard in the Lake Chelan Valley of Washington State. The client came to the design firm I was employed looking for an illustrated logo that represented the influence that the mineral-rich Chelan water on the taste and crunch of Chelan Beauty apples. It was important to the client that the new logo mimicked the illustration she had found on a vintage apple crate. This is a one of the concepts we proposed to the client that I created under the art direction of the Senior Designer.
ORIGINAL APPLE CRATE ARTWORK PROVIDED BY CLIENT
MOODBOARD FOR LOGO INSPIRATION
PRIMARY LOGO
WORDMARK
LOGO ELEMENTS
APPLE SUBSCRIPTION BOX
The client was working on an apple subscription box that would deliver Chelan Beauties to customers’ houses. She was looking for a clean, beautiful and simple design to pair with her hand drawn, rustic logo.
